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An innovative new coating technology provides scent sampling for a multitude of products in beauty as well as other industries. ScentSational Technologies recently launched EncapScent, a patent pending scent delivery technology with custom formulated MicroEncapsulated Coatings (MECs) that can be applied to any type of package. The MECs can be directly applied to packaging after…

Printers to incorporate scent directly onto packaging substrate more..

Flexible Packaging’ the indispensable tool for converters and printers of flexible packaging more..

‘ScentSational’ packaging coating delivers food or drink aroma An “invisible technology” that allows food and beverage processors to add the product aroma to its packaging has been developed. more..

The trends toward natural and organic foods and products featuring heart-healthy but oxygen-sensitive unsaturated fats have combined to fuel development of active packaging solutions in flexible and rigid formats. more..

070209_Marketingweb_The_smell_of_things The smell of things to come Of the five senses, the sense of smell is the most neglected by marketers. Technology is available to help change this and engage the consumer’s senses even further, Charles Ash elaborates. more..

Manufacturers are experimenting with aroma infusions that can trick our brains into thinking we are tasting certain flavors. more..

HowAromaTranslatesIntoDollarsScents While our taste buds do detect the five sensations—sweet, sour, salty, bitter, and umami—there’s something else going on. And that’s aroma. more..

Aug 04, 2003 (The Christian Science Monitor via COMTEX) — The secret to boosting troop morale in Iraq, say US military officials, might soon be found inside the metallic foil of a package of beef stew. And later, similar packages may appear on supermarket shelves. While nation building and peacekeeping are at the top of…

No longer content with ordinary packages that simply hold liquid for consumption, consumers today are looking for a package that delivers added convenience and safety. This need, of course, extends to beverage closures as well. Consumer demand is driving beverage companies to seek out closures that provide improved tamper evidence and child-resistant safety, easier-to-open caps…

Lynda Searby looks at how food manufacturers can use the sense of smell when formulating foods. The advent of fat-burning and body-shaping ingredients means most in the food industry are familiar with the concept of ‘eating yourself slim’, but what about ‘smelling yourself slim’? more..

A process that integrates aroma into plastic packaging may enhance taste perception and reduce the need for unhealthy ingredients in food products. Pennsylvania-based ScentSational Technologies said its CompelAroma technology encapsulates Food and Drug Administration (FDA) approved food grade flavor molecules in the polymeric structure at the time it is been produced. more..

“The McCarthy Award”, Best New Proven Technology: Steven M. Landau, CTO/CMO of ScentSational Technologies in Jenkintown, PA, for groundbreaking work on scented and flavored packaging technologies for food, beverage, pharmaceutical and other consumer products. more..

Formulators seeking to reduce ingredients such as sugar, salt or fat can now using a patented Encapsulated Aroma Release technology from ScentSational Technologies. more..

The food may still taste like road kill. But if a new program from the U.S. Army works out, GIs’ rations won’t smell quite so bad. The Natick Soldier Center is working on a project to make rations more palatable to grunts by embedding savory aromas into the food’s packaging. If the food smells better,…

PreventionMagJuly2007 Hydration Innovation Aroma Water – Plain water with a touch of fruit scent – and no artificial ingredients…. more..

Sports drinks… vitamin-enhanced water… vanilla-flavored cola. Beverage companies strive for innovation and new products. This must be reflected in the packaging. Beverage manufacturers are working to differentiate their products on the shelf. more…

The snack and beverage aisles of your grocery store may soon be giving your nose a workout. A Philadelphia company has come up with a way to flavor plastic packaging — a technology being tested in everything from breakfast cereal to military rations and that, some say, could put a lid on such shopping habits…

New Products Vie For Consumers’ Noses more..

ScentSational Technologies is adding aroma and flavours into packaging with its new CompelAroma™ technology. FDA approved food flavours are integrated during manufacturing and allow aromas to be slowly and uniformly released into the packaged product during its life or released when a package is opened. more..

AriZona iced tea has spent millions of dollars creating its eye-catching packaging. It has also spent millions of dollars developing different flavors of tea. Now the company is testing a way to bring the two together by embedding appealing aromas in the packaging itself — specifically, inside the cap — to improve… more..

Nanotechnology, scent-embedded polymers, biodegradable films, edible packaging and RFID drive next-generation packaging. No one has more challenging requirements for food and drug packaging than the military. Packaging for products sold to the Armed Forces must stand up to everything from desert heat to being dropped out of a plane… more..

If the emergent technologies become viable, there will come a day when scented packaging will contribute to the pleasure of eating by complementing the flavor experience. … more..

ScentSational Technologies is introducing CompelAroma™ — a proprietary technology utilizing encapsulated flavor and aroma release. CompelAroma™ is an advanced approach to brand-building. CompelAroma™ compels consumers to use brands over and over again by… more…

Follow your nose to where flavor engineering and packaging meet. Horsham, PA-based provider of weight management products and services NutriSystem has introduced Aquaescents, a new weight loss aid that is the first commercial application of ScentSational Technologies’ CompelAroma… more..

Food processors, ingredient vendors, and packaging suppliers are teaming up to meet the demands of on-the-go consumers who want quick food preparation and superior taste and texture…. more..

After experiencing an intense aroma, most brand-marketing executives have probably at least once thought, “if only I could package that aroma.” Now, Fabri-kal (Kalamazoo, MI) a leading thermoformer of polypropylene cups, tubs and bowls, is offering an answer to the “if only.” more…

As packaging is increasingly used in the fresh produce industry, consumers’ sense of smell is eliminated as a marketing issue. But ScentSational Technologies, based in the Philadelphia suburb of Jenkintown, PA, is offering a new packaging technology… more..

Horsham, PA-based provider of weight-management products and services, NutriSystem, Inc. has brought “scent science” to the weight-loss industry with its introduction of the Aquaescents(TM) water bottle. Representing the first commercial application of ScentSational Technologies’… more..

NutriSystem, a diet, vitamin, and nutritional product company in Horsham, Pa., introduced Aquaescents, a powerful new weight loss aid employing ScentSational Technologies’ CompelAroma, Encapsulated Aroma Release technology. This technology works in several ways, tempting consumers with… more..

Strawberry Banana, Tutti-Frutti, Toasted Marshmallow, Strawberry Cheesecake… Will a consumer be able to determine the flavor in his mouth if he holds his nose and closes his eyes? According to Steve Landau, chief technology officer and chairman of ScentSational Technologies, Jenkintown, Pa., “The consumer will not be able to taste the flavor, because there is…

NutriSystem, Horsham, Pennsylvania (www.nutrisystem.com) is introducing Aquaescents, a powerful new weight loss aid employing ScentSational Technologies’ CompelAroma™, Encapsulated Aroma Release™ technology. CompelAroma™ technology allows food and beverage marketers to differentiate brands by encapsulating flavors… more..

A sweet smelling oatmeal bowl and fruit-scented bottle caps could entice Natick, which develops non artillery equipment for the US army, to embark on a project for aromatic packaging… more..