Aquaescents Introduces ?Scent Science? to Weight Loss Industry
Horsham, PA ? (June 23, 2004) ? NutriSystem (www.nutrisystem.com) introduces the first product that aromatically ?flavors? water. Aquaescents Water Bottles and Fruit Caps ?flavor? water through a groundbreaking Encapsulated Aroma Release® technology that enables this unique product to help dieters lose weight.
Aquaescents features a new, patented packaging technology called CompelAroma®. Developed by ScentSational Technologies, a leader in Olfaction Packaging technology, CompelAroma transforms water utilizing the Aquaescents system into a delicious tasting, healthy beverage. Using FDA-approved natural aromas, added into the Aquaescents plastic fruit caps, dieters enjoy a strong fragrance and subtle flavoring that are infused into the water they drink. Because the senses of smell and taste are so closely linked, this dual effect can help dieters feel satisfied and hydrated simultaneously, effectively eliminating hunger sensations.
?Research shows that the sense of smell can dictate several behaviors, including satisfying one?s appetite,? said Dr. Jay Satz, NutriSystem?s vice president of program and product development. ?If people smell a concentrated food scent, the nose tells the brain that the body has actually consumed the food that it has smelled.?
To sustain proper hydration experts recommend that dieters drink one ounce of water for every two pounds of body weight ? daily. So if you weigh 200 pounds, you should drink 100 ounces of water each day.
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To help dieters meet this ambitious ?water quota,? NutriSystem offers the Aquaescents bottle in a 26-ounce size. To make consumption of that much water a more ?aromatizing? prospect, Aquaescentsfeatures fruit caps with three delicious flavors: lemon, peach and berry, which last up to 30 days per cap. Since the flavor caps are interchangeable, a dieter could drink three different flavors of water a day using one Aquaescents system, making hydration goals more attainable and the ritual more fun and palatable.
?This new Aquaescents system gives dieters the pleasurable sensation of drinking refreshing flavored water, which adds an extra kick to their hydration routine,? adds Dr. Satz. ?But unlike most flavored waters, there are no added calories, sweeteners or preservatives, making this really ?win-win? water for dieters.?
The Aquaescents system is available July 7, 2004 exclusively online at www.nutrisystem.com at a cost of $14.95 covering one water bottle, three fruit caps and one plain cap. The caps and water bottles are dishwasher safe and should be washed thoroughly before use.
This new hydration system is just the latest dieting innovation promoted by NutriSystem. In January, NutriSystem launched its new weight loss program, NutriSystem Nourish, a one-of-a-kind approach integrating the latest scientific evidence. Based on balancing carbohydrate intake, Nourish is designed to jumpstart the metabolism. You eat 5 meals a day including dessert. Nourish is about eating the right foods not about depravation and starvation. NutriSystem Nourish is a delicious prepared food weight loss program that is conveniently delivered directly to your home.
Founded in 1972, NutriSystem (AMEX:NSI) is a leading provider of weight management products and services. The company offers a weight loss program based on portion-controlled, prepared meals. The program has no membership fees and provides free on-line and telephone counseling.
CompelAroma® and Encapsulated Aroma Release® are registered trademarks of ScentSational Technologies, LLC., all rights reserved.