The Power of the Sense of Smell!
Of the five senses: sight, sound, touch, taste, and smell, only smell has a direct pathway to the limbic mode where creativity, emotion, hunger, and impulses are processed, and where memories and experiences of pleasure are stored. All of the other senses are processed in the left side of the brain, the cerebral cortex, where logical thought is processed. This is why smell is the only sense capable of triggering a true impulse reaction.
Appealing packaging is crucial to the success of any product
Due to increased competition and marketing clutter, you need distinctive, intelligent packaging to clearly define and differentiate your product. Because aroma conveys value, freshness, product fragrance, and flavor, it can significantly increase your product’s perceived value and communicate that value to the consumer at the point of sale. While advertising and promotion remain vitally important to brand building, the right aroma and flavor will substantially increase brand awareness and value over time. ScentSational provides clients fast-track strategies to enhance their competitive advantage and accelerate market share. Learn about The power of scent in branding and cognitive performance.