The Power of the Sense of Smell!

Of the five senses: sight, sound, touch, taste and smell, smell is the only one which has a direct pathway to the limbic mode. This is the section of the brain where creativity, emotion, hunger and impulses are processed, and where memories and experiences of pleasure are stored. All of the other senses are processed in the left side of the brain, the cerebral cortex, the area where logical thought is processed. This means that smell is the only sense capable of triggering a true impulse reaction.

Some important facts to consider

  • According to POPAI, 70% of all purchasing decisions are made in store
  • Supermarkets with in store bakeries and café’s which broadcast desirable aroma’s throughout the store have proven to drive sales across all categories; think about how aroma on your product will drive sales
  • Aroma has the unique ability to invoke positive memories and to instantly transport a person and immerse him/her into a vivid memory
  • Aroma can compel a consumer into purchasing one product over another- driving sales for your product and increasing your market share
  • A Signature Aroma can enforce a consumer’s perception of the brand and can be a significant factor in helping to develop a relationship between the consumer and your brand
  • Since the time of the caveman, people have smelled their food to determine if it is fresh and desirable to eat. Today people still smell their food and other consumer products to determine if they will like it

Aroma is a key factor in product preference and in triggering and satiating hunger

Appealing packaging is crucial to the success of any product

Due to increased competition and marketing clutter, you need distinctive, intelligent packaging to clearly define and differentiate your product. Because aroma conveys value, freshness, product fragrance and flavor, it can significantly increase your product’s perceived value and communicate that value to the consumer at the point of sale.
While advertising and promotion remain vitally important to brand building, the right aroma and flavor will substantially increase brand awareness and value over time. ScentSational delivers confidential help to clients seeking fast-track strategies to enhance their competitive advantage and accelerate market share by utilizing ScentSational’s CompelAroma® technologies. ScentSational’s “CompelAroma® Brand Building” is an advanced brand marketing strategy that compels consumers to purchase your brand over and over again.

The Six Stages of CompelAroma:

Depending upon your application, one, several or all of these can be achieved.

  • ScentSational In-Store Merchandising –

These technologies enable consumers to sample the aroma of your product before purchase. Research has shown that 70% of consumers will purchase a product once they pick it up. Scented packaging creates a call to action, conveys product aroma/value and drives sales.

  • ScentSational Opening –

This is when the consumer opens your product, smells its improved great aroma and continues building the relationship with your brand.

  • ScentSational Preparation-

This is when in certain applications (such as microwave trays or containers) where the package releases aroma during cooking. Think popcorn!

  • ScentSational Consumption-

This is when the consumer eats, drinks or uses your product and has a better experience due to its packaging enhanced aroma.

  • ScentSational After-Glow –

This is when the consumer has just enjoyed your product and the positive experience of your brand is recorded and permanently embedded in the consumer’s memory for future recall.

  • ScentSational Repeat Purchase-

This is when the consumer is back in the retail environment, sees your product, smells your package or product and recalls the positive experience with it. This of course brings back the positive memories of the enjoyment of your product which results in them making a repurchase.

Contact Us

To learn more about ScentSational Technologies and our many products and technologies call or e-mail ScentSational today.

  • Address :
  • ScentSational Technologies, LLC
    425 York Rd.
    Jenkintown, PA 19046

  • Phone: 215-886-7777 x602
  • Fax: 267-886-1650
  • Email:[email protected]
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