People prefer using products that smell great. That includes dietary supplements. As reported in this NutraIngredients-USA article by Deputy Editor Hank Schultz, scents can make the initial experience of taking a dietary supplement something consumers remember with pleasure, not a trial they were willing to endure because they believe in the product’s promised health benefits. The article also ran in NutraIngredients-EU.
For this article, Schultz went directly to the aroma and taste technology powerhouse: ScentSational Technologies Founder Steven M. Landau. ScentSational pioneered Aroma-Taste Technology and continues to lead the field with its ScentCerts, clean-label aroma and taste enhancing inserts for dietary supplements and pharmaceuticals. Schultz focused readers’ attention on the depth of proven science behind this technology, and why using them can lead to higher sales and more brand loyalty. He pointed out that a positive smell has the unique ability to drive long-lasting brand preference while a bad-smelling product can be disastrous for a brand, “People remember smells from very early ages … They are processed in the brain’s limbic system where emotions, memories, impulses and even buying decisions are made.”
Schultz reported that ScentSational worked with vitamin brand Ritual to improve the consumer experience when they were launching their product. “When reinventing the multivitamin, it was important to us that the experience be an enjoyable habit that can turn into a Ritual. Scent and taste play a major role in that,” says Katerina Schneider, founder and CEO of Ritual says in the article.
“For example, we use Omega-3 DHA vegan algal oil that can have a seaside aroma. We’re committed to using high-quality nutrient forms, no compromises, so we added mint and lemon-essenced ScentCerts to our bottles to create a fresh experience.” Ritual uses ScentScerts in its Essential for Women, Essential Prenatal and in its recently launched Essential for Men multivitamins.
ScentSational Technologies offers a line of ScentCerts made with all-natural, FDA-compliant, aromatic food-grade flavors that complement virtually all known supplement products on the market, including those malodorous ones made with krill, fish oil and valerian. These flavors include Citrus Fusion, a fresh and subtle combination of natural lemon, oranges and limes; and Berry Minty, a unique natural aromatic blend of berry notes topped off with refreshing peppermint notes designed to add a sweet minty wisp of flavor, and many more.
ScentCerts are all-natural, vegan, organic certified, kosher and halal certified. The clean-label technology used to make ScentCerts enables them to release at least 10 times more active scent than other scent delivery system. The robust scent lasts for years. Each flavor is encapsulated in an FDA-compliant and food-grade polymer blend approved for direct and indirect food contact.
ScentSational Technologies’ Sensory Team will evaluate your products for free and recommend which ScentCerts best enhance their smell and taste.