The Power of Aroma!
Of the five senses: sight, sound, touch, taste, and smell, only smell has a direct link to the limbic mode, the section of the brain where creativity, emotion, hunger and impulses are processed. It is also where memories and experiences of pleasure are stored. All the other senses are processed in the left side of the brain, the cerebral cortex, where logical thought is processed. That is why smell is the only sense capable of triggering a true impulse reaction that drives preference.