Harry Walsh

The Walsh Agency

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Marshalls Creek, Pa 18335

570 223 9867

[email protected]

New Technology Brings New Aroma Dimension to Thermoformed Packages

 After experiencing an intense, evocative aroma, most brand-marketing executives have probably at least once thought, ?if only I could package that aroma.?

Now, Fabri-Kal, Kalamazoo, Michigan, a leading thermoformer of polypropylene cups, tubs and bowls, is offering the answer to the ?if only? with a solution sure to revolutionize brand marketing.

Fabri-Kal, is one of the first companies to offer CompelAroma, a patented, breakthrough approach to brand marketing from ScentSational Technologies, Jenkintown, Pennsylvania{}.  Fabri-Kal?s new CompelAroma polypropylene cups, tubs and bowls give brand marketing executives an extraordinarily effective way to increase market share and build and strengthen brand loyalty.

The ScentSational technology that supports CompelAroma allows Fabri-Kal to encapsulate flavors within the structure of plastic packaging; flavors that release desirable aromas.  These FDA approved, food grade flavors are added directly into packaging materials at the time of manufacturing. During the process, the plastic encapsulated flavors and associated aromas become integral parts of the package itself. The aromas may be released at an appropriate stage in the development of the brand building strategy. CompelAroma?s plastic encapsulated flavors can also be slowly and uniformly released into the packaged product during its packaged life.

The gradual release of CompelAromas into the package contents enhances desirable flavors as well as protects contents from processing induced dilution and flavor loss that may occur over extended time on the shelf.  Other CompelAroma benefits include the ability to reduce flavor scalping and inhibit release of undesirable flavors and odors from the package to the product.

CompelAromas may be controlled to release when a package is opened, or during food preparation. During microwaving, for example, Fabri-Kal?s CompelAroma enhanced microwaveable containers andtrays, have proven to broadcast dramatically increased levels of desirable aromas, returning the sensual pleasure of cooking to ready-to-serve products and delivering a product performance that compels brand loyalty.

While adding to a user?s pleasure, ScentSational?s CompelAroma technology does not add calories, cholesterol or fats.

Carrie Bertch, Fabri-Kal Marketing Manager said, ?As more ready-to-serve products are introduced in Fabri-Kal containers, there is a great opportunity for brand managers to positively enhance the consumer?s eating experience by increasing desirable aroma.?


Being First to Market is Typical of Fabri-Kal

 It is not surprising that Fabri-Kal is one of the first companies to market with products that enable CompelAroma brand building.

Fabri-Kal, a custom solution provider of polypropylene products with more than five decades of experience and 900 employees in locations throughout the US, is one of the world?s leading thermoforming companies.  Fabri-Kal is known for its creativity, ability to work closely with companies with custom requirements and for its carefully cultivated ability to work successfully with both short and high volume runs.

Carrie Bertch said, ?This flexibility is one of our key strengths. We are experts at helping our customers introduce a new product in a local, low risk, short run market and then make the transitions as the product matures into a regional, and finally national high volume product.  We minimize the risk at the front end and reduce production costs as the product grows into a mature, high volume item.?

Bertch says Fabri-Kal quickly grasped the possibilities of ScentSational Technologies? CompelAroma and realized that in hands of a creative brand marketing executive a product employing the ScentSational technology would give Fabri-Kal?s customers an overwhelming market advantage.


Fabri-Kal?s Polypropylene Products and CompelAroma a Natural Fit

 ?Our first thoughts for CompelAroma were that it would be a perfect fit for oatmeal and ?add water mix and enjoy? packaging where success was largely dependent on aroma and flavors.  It was in these areas that we engineered some prototypes,? Bertch said.  ?We discovered that CompelAroma offered ideal performance with thermoformed polypropylene, our specialty.?

PP offers an excellent moisture barrier. PP products are soft to the touch (customers love the way they feel, Bertch says) and microwaveable. Additionally, PP products offer a great printing surface.

?In short, our thermoformed PP products are a natural fit with CompelAroma,? Bertch said.  ?It is quite an experience the first time you have an empty, never filled package communicate the rich aromas of hot maple syrup flavored oatmeal.?

Finally, Carrie Bertch said a very important contributor to the success of Fabri-Kal?s thermoformed PP products is their appeal to the senses.  ?Our polypropylene products are visually and tactilely pleasing and now we offer an exciting and memorable appeal to the sense of smell, perhaps the most evocatively powerful of all the senses.  It is a milestone in the evolution of brand marketing techniques whose arrival is overdue.?

For more information or to inquire about sample products, contact:

Steven M. Landau, Chairman and CTO, ScentSational Technologies,  425 Old York Road, Jenkintown, PA 19046, 215.886.7777, [email protected]

Barry M. Edelstein, President and CEO, ScentSational Technologies, 425 Old York Road, Jenkintown, PA 19046, 610.527.5889, [email protected]