Since most of what people perceive as “taste” actually is a result of their sense of smell, a consumer’s taste experience can be improved when your product or packaging utilizes ScentSational’s Encapsulated Aroma Release® Technology. Here’s why. The human tongue can only detect 4 basic taste sensations. Sweet, Sour, Bitter & Salty, plus the 5th sensation, Umami that can be stimulated by MSG). All other taste is a result of the Sense of Smell.
When people eat and drink, first they smell the aroma released from the product that provides an anticipation of the flavor they are about to taste. This is an innate process that has been taking place since the beginning of human existence… one can imagine that cavemen smelled their food to determine if it was safe to eat. Today, people smell their food to determine freshness and to gauge likability. Therefore, an enticing aroma signals a consumer this is something they want to eat or drink. Then during consumption, food and beverages release vapors that travel up through the retro nasal canal, past the nasal passages, until they reach the Olfactory Bulb where they are translated as taste by the brain. This is known as Ortho-Nasal and Retro-Nasal Olfaction.
Sweet Taste Too! Since primary taste is a function of the tongue, ScentSational offers our patent pending and Trade Secret, taste modification technologies, that deliver sweetness, saltiness, sourness, and other mouth feel experiences. Consumers really can get an amazing taste experience, without ingesting additional fat, calories, or high levels sweeteners.