CROWN HOLDINGS PARTNERS WITH SCENTSATIONAL TECHNOLOGIES
TO INCORPORATE AROMAS INTO PACKAGING
Philadelphia, PA ? April 22, 2005. Crown Holdings, Inc. (NYSE: CCK) (Crown) announces a strategic partnership with ScentSational Technologies to manufacture product packaging employing ScentSational?s patented and proprietary CompelAroma® technologies.
ScentSational?s CompelAroma Encapsulated Aroma Release technology adds specially engineered, FDA approved, food grade flavors within the structure of plastic packaging components at the time of manufacturing. The technology enhances the aroma and taste of foods and beverages, developing and delivering signature aromas to build a more memorable relationship between the consumer and the brand. CompelAromas may be released at point of purchase, package opening, product preparation or consumption.
“Crown is pleased to help deliver this exciting technology to the marketplace,” says Daniel Abramowicz, Executive Vice President, Technology and Regulatory Affairs of Crown Holdings, Inc., and President of CROWN Packaging Technology. “Delivering Brand-Building Packaging? to our customers is at the heart of everything we do at Crown. Incorporating aromas into packaging is part of this initiative, helping consumer products companies differentiate their products, strengthen brand loyalty and increase turnover at point-of-sale.”
“We are delighted to be working with Crown,” says Barry Edelstein, President and CEO of ScentSational Technologies. “With over one hundred years of experience, Crown ? the company that invented the bottle cap ? delivers the advanced packaging and materials engineering that allow brand owners to quickly integrate CompelAroma into their product packaging. We are also very excited about exploring new possibilities of deploying CompelAroma into new packaging formats.”
Based on significant client demand for CompelAroma, the companies will focus their efforts on a variety of solutions for food beverage and other consumer products including metal vacuum closures, plastic closures with liners and gaskets, beverage closures, crowns, metal cans and lids.
About Crown Holdings, Inc.
Crown Holdings, Inc., through its affiliated companies, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA.
For more information, contact: Michael F. Dunleavy, Vice President of Corporate Affairs and Public Relations; Tel: (215) 698-5051; Email: [email protected].
For investors: Timothy J. Donahue, Senior Vice President ? Finance; Tel: (215) 698-5088.
About ScentSational Technologies
ScentSational Technologies is the world?s leader in developing, patenting and licensing Olfaction Packaging technologies for food, beverage, pharmaceutical and other consumer products companies.