The food industry’s newest smell test.
Manufacturers are experimenting with aroma infusions that can trick our brains into thinking we are tasting certain flavors. more..
SCENTSATIONAL’S COMPELAROMA TECHNOLOGY
Compelling Breakthrough Brand Building Strategy from ScentSational Technologies ScentSational Technologies is introducing CompelAroma – a proprietary technology utilizing encapsulated flavor and aroma release. CompelAroma is an exciting new advanced approach to brand building. CompelAroma compels consumers to… more..
Marketing Web
070209_Marketingweb_The_smell_of_things The smell of things to come Of the five senses, the sense of smell is the most neglected by marketers. Technology is available to help change this and engage the consumer’s senses even further, Charles Ash elaborates. more..
PORTOLA PACKAGING
Can Adding Flavor to a Closure Change Beverage Marketing? Portola Says Yes and They’ve Got the Technology to Prove It. Many of the most creative beverage-marketing strategists are challenged with how to better differentiate themselves in the market and to answer the call for more healthful beverages. It is no surprise that food and beverage…
A novel coating technology allows for “scent sampling” without opening the package.
An innovative new coating technology provides scent sampling for a multitude of products in beauty as well as other industries. ScentSational Technologies recently launched EncapScent, a patent pending scent delivery technology with custom formulated MicroEncapsulated Coatings (MECs) that can be applied to any type of package. The MECs can be directly applied to packaging after…