Now frozen and shelf stable microwavable entrée’s have the ability to broadcast aroma the way that popcorn does. ScentSational Technologies (Jenkintown, PA) has introduced an innovative new technology for microwavable packaging that significantly enhances the consumers cooking and eating experience. The technology involves incorporating… more..
Can Adding Flavor to a Closure Change Beverage Marketing? Portola Says Yes and They’ve Got the Technology to Prove It. Many of the most creative beverage-marketing strategists are challenged with how to better differentiate themselves in the market and to answer the call for more healthful beverages. It is no surprise that food and beverage…
070209_Marketingweb_The_smell_of_things The smell of things to come Of the five senses, the sense of smell is the most neglected by marketers. Technology is available to help change this and engage the consumer’s senses even further, Charles Ash elaborates. more..
Compelling Breakthrough Brand Building Strategy from ScentSational Technologies ScentSational Technologies is introducing CompelAroma – a proprietary technology utilizing encapsulated flavor and aroma release. CompelAroma is an exciting new advanced approach to brand building. CompelAroma compels consumers to… more..
Manufacturers are experimenting with aroma infusions that can trick our brains into thinking we are tasting certain flavors. more..
HowAromaTranslatesIntoDollarsScents While our taste buds do detect the five sensations—sweet, sour, salty, bitter, and umami—there’s something else going on. And that’s aroma. more..
Aug 04, 2003 (The Christian Science Monitor via COMTEX) — The secret to boosting troop morale in Iraq, say US military officials, might soon be found inside the metallic foil of a package of beef stew. And later, similar packages may appear on supermarket shelves. While nation building and peacekeeping are at the top of…
No longer content with ordinary packages that simply hold liquid for consumption, consumers today are looking for a package that delivers added convenience and safety. This need, of course, extends to beverage closures as well. Consumer demand is driving beverage companies to seek out closures that provide improved tamper evidence and child-resistant safety, easier-to-open caps…
Lynda Searby looks at how food manufacturers can use the sense of smell when formulating foods. The advent of fat-burning and body-shaping ingredients means most in the food industry are familiar with the concept of ‘eating yourself slim’, but what about ‘smelling yourself slim’? more..
A process that integrates aroma into plastic packaging may enhance taste perception and reduce the need for unhealthy ingredients in food products. Pennsylvania-based ScentSational Technologies said its CompelAroma technology encapsulates Food and Drug Administration (FDA) approved food grade flavor molecules in the polymeric structure at the time it is been produced. more..