Lynda Searby looks at how food manufacturers can use the sense of smell when formulating foods. The advent of fat-burning and body-shaping ingredients means most in the food industry are familiar with the concept of ‘eating yourself slim’, but what about ‘smelling yourself slim’? more..
No longer content with ordinary packages that simply hold liquid for consumption, consumers today are looking for a package that delivers added convenience and safety. This need, of course, extends to beverage closures as well. Consumer demand is driving beverage companies to seek out closures that provide improved tamper evidence and child-resistant safety, easier-to-open caps…
Aug 04, 2003 (The Christian Science Monitor via COMTEX) — The secret to boosting troop morale in Iraq, say US military officials, might soon be found inside the metallic foil of a package of beef stew. And later, similar packages may appear on supermarket shelves. While nation building and peacekeeping are at the top of…
HowAromaTranslatesIntoDollarsScents While our taste buds do detect the five sensations—sweet, sour, salty, bitter, and umami—there’s something else going on. And that’s aroma. more..
Manufacturers are experimenting with aroma infusions that can trick our brains into thinking we are tasting certain flavors. more..
Compelling Breakthrough Brand Building Strategy from ScentSational Technologies ScentSational Technologies is introducing CompelAroma – a proprietary technology utilizing encapsulated flavor and aroma release. CompelAroma is an exciting new advanced approach to brand building. CompelAroma compels consumers to… more..
Aroma – Smell The Difference The sense of smell has long been neglected as a means of conveying information about food items. One company from the UK hopes to change this however, as it revolutionizes the packaging and POP areas of retail food vending by introducing aroma to the browsing community. more..
Arizona Beverage Co. Enters into Development Agreement with ScentSational Technologies ScentSational Technologies CEO, Barry M. Edelstein announced that the company has signed a development agreement with Arizona Beverage Company. Per the agreement, ScentSational will work with… more..
ScentSational Technologies, LLC Announces Partnership with the NASA Food Technology Commercial Space Center ScentSational Technologies, LLC announces its acceptance as a Commercial Partner of the NASA Food Technology Commercial Space Center (FTCSC) program. At the request of NASA FTCSC, ScentSational has agreed to explore ways to apply CompelAroma®, ScentSational’s patented Encapsulated Aroma Release® technologies to…
Crown Holdings Partners With Scentsational Technologies To Incorporate Aromas Into Packaging Crown Holdings, Inc. (NYSE: CCK) (Crown) announces a strategic partnership with ScentSational Technologies to manufacture product packaging employing ScentSational’s patented and proprietary CompelAroma® technologies. more..