Beverage companies tests flavour-releasing packaging
A new aroma and flavour-releasing technology for packaging is being tested in consumer trials in bottled water and nutritional food packaging applications in the US… more…
Packaging companies join flavour and aroma-releasing packaging project
ScentSational Technologies in the US, which is developing flavour and aroma-releasing packaging, reveals it has formed strategic partnerships with two packaging companies to help commercialize its technology… more…
US military sniffs out active packaging technologies
A sweet smelling oatmeal bowl and fruit-scented bottle caps could entice Natick, which develops non artillery equipment for the US army, to embark on a project for aromatic packaging… more..
NutriSystem to Deploy Compelling, Diet Enhancing Package Flavor Technology
NutriSystem, Horsham, Pennsylvania (www.nutrisystem.com) is introducing Aquaescents, a powerful new weight loss aid employing ScentSational Technologies’ CompelAroma™, Encapsulated Aroma Release™ technology. CompelAroma™ technology allows food and beverage marketers to differentiate brands by encapsulating flavors… more..
Smell of success
Olfactory packaging seems like an important next step, cementing brand identity and demonstrating product quality. But things are not necessarily so rosy. Nikki Preston questions how the technology works and how seriously it will be adopted… more..
Aroma-Filled Closures
Strawberry Banana, Tutti-Frutti, Toasted Marshmallow, Strawberry Cheesecake… Will a consumer be able to determine the flavor in his mouth if he holds his nose and closes his eyes? According to Steve Landau, chief technology officer and chairman of ScentSational Technologies, Jenkintown, Pa., “The consumer will not be able to taste the flavor, because there is…
NutriSystem and ScentSational Deploy Aromatic Packages That Use Tempting Flavor Technology Both Inside and Out
NutriSystem, a diet, vitamin, and nutritional product company in Horsham, Pa., introduced Aquaescents, a powerful new weight loss aid employing ScentSational Technologies’ CompelAroma, Encapsulated Aroma Release technology. This technology works in several ways, tempting consumers with… more..
Aroma-enhanced packaging: The last frontier
Horsham, PA-based provider of weight-management products and services, NutriSystem, Inc. has brought “scent science” to the weight-loss industry with its introduction of the Aquaescents(TM) water bottle. Representing the first commercial application of ScentSational Technologies’… more..
Aroma opens the door to a new dimension in produce marketing
As packaging is increasingly used in the fresh produce industry, consumers’ sense of smell is eliminated as a marketing issue. But ScentSational Technologies, based in the Philadelphia suburb of Jenkintown, PA, is offering a new packaging technology… more..
Technology Brings New Aroma Dimension to Thermoformed Packages
After experiencing an intense aroma, most brand-marketing executives have probably at least once thought, “if only I could package that aroma.” Now, Fabri-kal (Kalamazoo, MI) a leading thermoformer of polypropylene cups, tubs and bowls, is offering an answer to the “if only.” more…