ScentSational Technologies Forges Alliance to Support European Marketing Efforts ScentSational Technologies announces agreement with The Aroma Company of the United Kingdom to help support the increased demand for ScentSational’s technology throughout Europe. more..
Arizona Beverage Co. Enters into Development Agreement with ScentSational Technologies ScentSational Technologies CEO, Barry M. Edelstein announced that the company has signed a development agreement with Arizona Beverage Company. Per the agreement, ScentSational will work with… more..
ScentSational Technologies, LLC Announces Partnership with the NASA Food Technology Commercial Space Center ScentSational Technologies, LLC announces its acceptance as a Commercial Partner of the NASA Food Technology Commercial Space Center (FTCSC) program. At the request of NASA FTCSC, ScentSational has agreed to explore ways to apply CompelAroma®, ScentSational’s patented Encapsulated Aroma Release® technologies to…
Crown Holdings Partners With Scentsational Technologies To Incorporate Aromas Into Packaging Crown Holdings, Inc. (NYSE: CCK) (Crown) announces a strategic partnership with ScentSational Technologies to manufacture product packaging employing ScentSational’s patented and proprietary CompelAroma® technologies. more..
New Technology Brings New Aroma Dimension to Thermoformed Packages After experiencing an intense, evocative aroma, most brand-marketing executives have probably at least once thought, “if only I could package that aroma.” Now, Fabri-Kal, Kalamazoo, Michigan, a leading thermoformer of polypropylene cups, tubs and bowls, is offering the answer to the “if only” with a solution…
Now frozen and shelf stable microwavable entrée’s have the ability to broadcast aroma the way that popcorn does. ScentSational Technologies (Jenkintown, PA) has introduced an innovative new technology for microwavable packaging that significantly enhances the consumers cooking and eating experience. The technology involves incorporating… more..
Can Adding Flavor to a Closure Change Beverage Marketing? Portola Says Yes and They’ve Got the Technology to Prove It. Many of the most creative beverage-marketing strategists are challenged with how to better differentiate themselves in the market and to answer the call for more healthful beverages. It is no surprise that food and beverage…
070209_Marketingweb_The_smell_of_things The smell of things to come Of the five senses, the sense of smell is the most neglected by marketers. Technology is available to help change this and engage the consumer’s senses even further, Charles Ash elaborates. more..
Compelling Breakthrough Brand Building Strategy from ScentSational Technologies ScentSational Technologies is introducing CompelAroma – a proprietary technology utilizing encapsulated flavor and aroma release. CompelAroma is an exciting new advanced approach to brand building. CompelAroma compels consumers to… more..
Manufacturers are experimenting with aroma infusions that can trick our brains into thinking we are tasting certain flavors. more..