HowAromaTranslatesIntoDollarsScents While our taste buds do detect the five sensations—sweet, sour, salty, bitter, and umami—there’s something else going on. And that’s aroma. more..
Manufacturers are experimenting with aroma infusions that can trick our brains into thinking we are tasting certain flavors. more..
Compelling Breakthrough Brand Building Strategy from ScentSational Technologies ScentSational Technologies is introducing CompelAroma – a proprietary technology utilizing encapsulated flavor and aroma release. CompelAroma is an exciting new advanced approach to brand building. CompelAroma compels consumers to… more..
070209_Marketingweb_The_smell_of_things The smell of things to come Of the five senses, the sense of smell is the most neglected by marketers. Technology is available to help change this and engage the consumer’s senses even further, Charles Ash elaborates. more..
Can Adding Flavor to a Closure Change Beverage Marketing? Portola Says Yes and They’ve Got the Technology to Prove It. Many of the most creative beverage-marketing strategists are challenged with how to better differentiate themselves in the market and to answer the call for more healthful beverages. It is no surprise that food and beverage…
Now frozen and shelf stable microwavable entrée’s have the ability to broadcast aroma the way that popcorn does. ScentSational Technologies (Jenkintown, PA) has introduced an innovative new technology for microwavable packaging that significantly enhances the consumers cooking and eating experience. The technology involves incorporating… more..
New Technology Brings New Aroma Dimension to Thermoformed Packages After experiencing an intense, evocative aroma, most brand-marketing executives have probably at least once thought, “if only I could package that aroma.” Now, Fabri-Kal, Kalamazoo, Michigan, a leading thermoformer of polypropylene cups, tubs and bowls, is offering the answer to the “if only” with a solution…
Nutrisystem Launches Revolutionary Water Product NutriSystem (www.nutrisystem.com) introduces the first product that aromatically “flavors” water. Aquaescents Water Bottles and Fruit Caps “flavor” water through a groundbreaking Encapsulated Aroma Release® technology that enables this unique product to help dieters lose weight. more..
ScentSational Technologies Joins Pliant Effort to Enhance Food Products for Soldiers ScentSational Technologies, LLC has been named by Pliant Corporation as the sole provider of Olfaction Packaging technologies to assist in developing food packages for the U.S. military that will enhance the aroma and taste of field rations in order to increase their acceptance and…
The trends toward natural and organic foods and products featuring heart-healthy but oxygen-sensitive unsaturated fats have combined to fuel development of active packaging solutions in flexible and rigid formats. more..