Brand Building

How Scent Marketing Shapes the Brand Experience

Aroma is part of how consumers experience a product, from the first opening to everyday use. Scent marketing and sensory branding explore how aroma can influence perceptions of freshness, flavor, quality, and familiarity. For brands and contract manufacturers in supplements, OTC and pharmaceuticals, food and snacks, pet products, and lifestyle & consumer brands, aroma can be an important part of the product and packaging experience. Explore our articles on how scent, consumer perception, and brand recognition are connected.