Luke
★★★★★
“The vitamins we received had a smell of rotten fish.”
Customer Preference Evidence
The Reviews Say It All
Across supplement categories, the single most common reason shoppers abandon a product is right there in their own words, smell, taste, and the “vitamin burp.” These are the complaints that drive one-star reviews, returns, and lost repeat purchases. The pages that follow show what happens to those same categories once a ScentCerts aroma tab is added: the complaint disappears, and the review turns into a reason to buy again.
In all, this collection spans 17 supplement categories and more than 40 real customer reviews.
What the Reviews Reveal
- The opening moment shapes perception. Reviewers repeatedly call out aroma as one of the first things they notice, showing how quickly the opening experience can shape their impression of the product.
- ScentCerts change the conversation around the product. Instead of focusing on fishy, bitter, herbal or “vitamin” smells, reviewers talk about mint, citrus, freshness and how good the product smells.
- With ScentCerts, the sensory experience becomes the selling point. The same categories draw words like “awesome,” “magical,” “yummy,” and “I could sniff it all day.”
- A better sensory experience makes products easier to take. Reviewers describe easier swallowing, better taste and smell, and fewer unpleasant aftereffects.
- Sensory, not efficacy is the bigger driver. Shoppers say products “work” but are “hard to swallow,” “smell really bad,” or cause “gross vitamin burps.” That friction is exactly what ScentCerts addresses.
- The ScentCert itself becomes memorable. Consumers specifically mention the heart, tab or “minty thing” inside the package, showing that ScentCerts becomes a recognizable part of the product experience.
- Delight drives loyalty. Reviewers describe an experience they enjoy and look forward to, creating the kind of positive product experience that can encourage preference and repeat purchase.
Every quote in this document is a real, verbatim customer review — unedited and 100% authentic.
“I could sniff it all day. Thank god these pills do not stink!”
Global Vegan Multivitamin · Verified Customer Review
THE REAL-WORLD BEFORE & AFTER REVIEWS
The Transformation
Identical product categories, side by side — the sensory complaint on the left, the ScentCerts experience on the right.
Prenatal Vitamins with DHA
WITHOUT SCENTCERTS
Danielle
★★★★★
“Awful fish taste and smell with these Prenatals.”
WITH SCENTCERTS
SS
★★★★★
“LOVE LOVE LOVE that they added the minty freshness bar in the packaging so that you smell and taste a little bit of peppermint in case you are nauseous.”
Cmsween
★★★★★
“They added a minty scent tab to the bottle … the minty smell was actually the first thing I noticed when I opened the bottle, it smelled so good I couldn’t stop sniffing it haha.”
Prenatal Vitamins
WITHOUT SCENTCERTS
Customer
“Wretched flavor: The flavor…is absolutely wretched. I want to vomit every time and gag without fail. The smell of them even comes out my nose as I’m swallowing them. It’s just awful” 🤢
Customer
★★★★★
“…capsules usually have no taste. Not these! Even with water the taste is so so bad…”
WITH SCENTCERTS
Sara
★★★★★
“…They smell like oranges and are easy to swallow, no gross vitamin burps with these at all…”
Customer
★★★★★
“One thing I absolutely love is that there is a little heart in there that gives the pills a berry-ish kind of smell and taste…it’s nice to have them not taste like vitamins”
Hair Supplement
WITHOUT SCENTCERTS
LuckyFeather
★★★★★
“Gagged on the smell, no improvement…horrible smelling/tasting, fish stench pills…”
Sheri2222
“Smells and tastes horrible but it does work.”
WITH SCENTCERTS
JC Parker
★★★★★
“Smells great! Easy to swallow and it works! My goodness! I wasn’t expecting what I got in this product. I am so pleased by how yummy this smells, how easy it is to swallow and that it actually works!”
Carmen C
★★★★★
“I’m really impressed with how good these taste and smell!”
Lactation Supplement
WITHOUT SCENTCERTS
Evy W
★★★★★
“…gave a funny taste in my mouth. It was a constant thing. I googled the ingredients and found that one of them changes your taste.”
Ben M
★★★★★
“These pills have the most bitter, horrible taste that gets stuck in your mouth once you swallow them.”
WITH SCENTCERTS
Tiffiny
★★★★★
“They smell like oranges because of the scent heart they put in them, they even have a message on it saying “don’t eat me” how cute!”
Jer
★★★★★
“…it came with a good-smelling heart (it says DONT eat me) that takes the herb smell down!”
Liver Support Supplement
WITHOUT SCENTCERTS
Trusted Customer
★★★★★
“…they have a bad smell and taste.”
WITH SCENTCERTS
MAG
★★★★★
“This stuff is awesome, works well. And it has a nice minty smell.”
iamtheoneoff
★★★★★
“There’s an orange scented tablet in the jar… which gives the capsules a slight orange scent and taste which is nice.”
Recovery Supplement
WITHOUT SCENTCERTS
Minerva
★★★★★
“Not only are they hard to swallow, but they have a bad smell & taste.”
WITH SCENTCERTS
Logan
★★★★★
“This stuff is awesome, works well. And it has a nice minty smell.”
Global Vegan Multivitamin
WITHOUT SCENTCERTS
John G
“…I’m concerned that the algae is going rancid. The bottle smells really bad….”
WITH SCENTCERTS
Cayla M-P
“I’ve taken many vegan vitamins, and these smell the best. I love these vitamins.”
Iamvegan.com
“…is not like that horrible vegan multivitamin from my past.…And they smell good—like oranges. There’s actually a little citrus-scented tab they include in the pill bottle, so it keeps the orange scent. I could sniff it all day. Thank god these pills do not stink!”
Woman’s Multivitamin
LAUNCHED WITH SCENTCERTSIA.; lovelovelove
“What’s not to love? … intoxicating smell of fresh cut lemons…”
Angelina P
“…is great because it tastes and smells like mint, they are very easy to swallow…”
Goodful
“The magic mostly lies in both the bottle and pill design—WHY DON’T ALL PILLS LOOK AND FEEL LIKE THIS—and also in the magical minty tab.”
Multivitamins for Vegans
LAUNCHED WITH SCENTCERTSAllison J
★★★★★
“I love the lemon smell (makes swallowing them a lot less distasteful) …”
Emily
★★★★★
“… tastes/smells great…”
V
★★★★★
“It’s great, easy to swallow since it smells good!”
Caitlin P
★★★★★
“They also smell and taste so good!”
Popular Multivitamin
ADR80
★★★★★
“I was so pleasantly surprised by this multivitamin! I’ve had a hard time finding one I could choke down… usually the smell is so bad. That “vitamin” smell. But these smell like mint!”
Cassidy
★★★★★
“omg, I am SO picky about my vitamins and don’t have one bad thing to say about [this] multivitamin. First of all, it smells amazing and doesn’t give me a weird aftertaste like most vitamins.”
CBD Supplement
Marsha H.
★★★★★
“I love the taste of the Lemon Lime it is very light and tasty, much better than other CBD tincture drops I tried.”
Bethany
“They smell and taste great thanks to the tab in the bottle!”
Immune Support
Amazon Customer
★★★★★
“Love it – It has an amazing citrus scent and slight taste of citrus.”
Folate Supplement
Amazon Customer
★★★★★
“When you open the box you get a sweet smell of lemon , IDK how This company knew lemon was my favorite ❤️🍋 scent, but hey I’m here for it lol. Then when you open the pill bottle you find this little treasure inside that just warms your heart and also has a sweet smell of lemon. I can just sit and smell the box all day lol ” 😂😂
Nutrient Booster
Trusted Purchaser
“Love the minty thing that’s popped in the package too.”
Jane A
“….the minty smell and taste is such a nice touch as most supplements tend to smell and taste iffy and when they talk back it’s not pleasant these are lol.”
Prenatal Multivitamin for Fertility
Brandi
★★★★★
“It smells and tastes great (like orange, as opposed to fish like most!)…”
Flavonoid Supplement with Milk Thistle
Doug S.
★★★★★
“The pills themselves have a minty smell to them which we’ve found pleasant.”
Plant Based Hair Supplement
Customer
★★★★★
“…The smell of peppermint from the glass bottle smells so refreshing every morning, making them all the more easier to swallow. Happy new addition to my daily vitamins!”
Customer
★★★★★
“…The smell is incredible, I get hints of peppermint which I love…”