{"id":190,"date":"2016-08-01T00:00:00","date_gmt":"2016-08-01T00:00:00","guid":{"rendered":"http:\/\/mountainous-peach.flywheelsites.com\/2016\/08\/01\/scentsational-technologies-press-release\/"},"modified":"2020-02-15T13:17:17","modified_gmt":"2020-02-15T13:17:17","slug":"scentsational-technologies-press-release","status":"publish","type":"post","link":"https:\/\/scentt.com\/scentsational-technologies-press-release\/","title":{"rendered":"ScentSational Technologies Press Release"},"content":{"rendered":"

Light but with full bodied Taste and Aroma<\/b><\/strong><\/p>\n

Jenkintown, Pennsylvania<\/i><\/em>: After success in developing food and beverage packaging applications, ScentSational Technologies CEO, Barry Edelstein announced that the company is now targeting the Alcohol Beverage industry with CompelAroma\u2122, its flagship technology. CompelAroma is now specially reengineered and reformulated for use with alcoholic beverages.\u00a0 ScentSational is actively working with several of the country\u2019s leading packaging companies like Crown Holdings (NYSE: CCK) and Firmenich, a leading flavor supplier, as well as several global alcohol brand owners.\u00a0 ScentSational has successfully completed trials proving significant benefit to beer and flavored malt beverages.<\/p>\n

ScentSational Technologies is the world\u2019s leader in developing, patenting and licensing Olfaction Packaging technologies for food, beverage, pharmaceutical and other consumer products companies.\u00a0 CompelAroma, ScentSational\u2019s Encapsulated Aroma Release\u00ae technology, involves adding specially engineered FDA approved food grade flavors within the structure of plastic packaging components at the time of manufacturing. An especially innovative aspect of this new initiative is use of the liners of metal crown closures as a very cost effective vehicle for adding aroma, flavor and fresh taste. The flavor additives release top note aromas that significantly improve the consumer experience. These aromas become sensory based signatures establishing and reinforcing brand identity and compelling long lasting brand loyalty.<\/p>\n

Steven Landau, ScentSational Technologies CTO, said, \u201cCompelAroma performs exceptionally well with beer, flavored malt beverages and a wide variety of flavored distilled beverages such as rum, vodka and gin.\u00a0 Our low cost technology allows us to deliver brand distinguishing and enhancing aromas and flavors to an alcoholic beverage without adding any direct ingredients.\u00a0 It is especially beneficial for single serve beverages that are often consumed directly from the bottle.\u00a0 This is because approximately 90% of a persons taste is a result of their sense of smell, and with CompelAroma, the headspace of the bottle is filled with very aromatic top note aromas which provide for a greatly improved consumer experience.\u201d<\/p>\n

CompelAroma for Beer is especially significant for light and low carb brands, enabling them to offer a more full-bodied beer aroma and taste experience without modifications to existing formulations. CompelAroma also enables beer companies to add the flavor and aromatics of a fresh squeezed lime without that very distinct flavor experience being lost in the other beer ingredients.\u00a0 CompelAroma can also add the aroma and taste of citrus and fruit flavors to beer in a very stable environment.<\/p>\n

\u201cThere is an emphasis in the market on adding improved flavor to FMB\u2019s (Flavored Malt Beverages) and CompelAroma offers a lot of versatility in this area. CompelAroma allows brand owners to significantly enhance and compliment the aroma and taste of their products at a very low cost.\u00a0 The technology has proven to be very effective at masking the alcohol aroma and taste which turns some consumers off \u2013 sometimes for life.\u00a0 It has also proven successful at adding great top note aromas and flavor to these beverages without adding calories and carbs,\u201d Landau said.<\/p>\n

Both connoisseurs and casual consumers associate certain aromas with quality wine.\u00a0 Because of the important role of aroma in consumers\u2019 selection of wine, CompelAroma is getting attention from leading vineyards.\u00a0CompelAroma enables wine brands to deliver enhanced aroma and taste to their products from the cork, the very thing consumers often smell in evaluating wine.<\/p>\n

\u201cScentSational\u2019s CompelAroma allows our clients\u2019 many health conscious, calorie counting consumers a way to savor the flavors and aromas of full bodied beverages while enjoying the uncompromised wellness benefits of light and low carb products. Additionally, the use of CompelAroma in liners of metal closures delivers a tremendous amount of value at a nominal cost to our clients.\u00a0 Our alcohol beverage clients are also interested in our ability to deliver a memorable, brand distinguishing aroma without altering the integrity of the contents or requiring intrusive production adjustments or reformulations\u201d\u00a0 says Barry Edelstein.<\/p>\n

ScentSational has emerged as the experts in Olfaction Packaging and is working with a majority of the world\u2019s top 25 food and beverage companies and have now entered into development agreements with many of the leading beer, spirits, flavored malt beverage and wine companies. Many of these companies sought out ScentSational\u2019s expertise to help them build their brands by deploying the power of aroma in their packaging.<\/p>\n

Traditional uses of CompelAroma include employing it as a package design tool to enhance the aroma and taste of foods and beverages, developing and delivering Signature Aromas to build a more memorable relationship between the consumer and the brand which help drive brand loyalty and repurchase.<\/p>\n

ScentSational Technologies\u2019 CompelAroma can be successfully employed in nearly any package with a plastic component or closure.<\/p>\n

For more information contact Steven M. Landau, CTO, 425 Old York Road, Jenkintown, PA 19046, (215) 886-7777, SML@Scentt.com<\/a> or Barry M. Edelstein, President and CEO, ScentSational Technologies, 425 Old York Road, Jenkintown, PA 19046, (215) 886-7777, BME@Scentt.com<\/a>.<\/p>\n

About Crown Holdings, Inc.<\/b><\/u><\/strong><\/p>\n

Crown Holdings, Inc., through its affiliated companies, is a leading supplier of packaging products to consumer marketing companies around the world.\u00a0 World headquarters are located in Philadelphia, PA.<\/p>\n

For more information, contact: Michael F. Dunleavy, Vice President of Corporate Affairs and Public Relations; Tel: (215) 698-5051; Email: mdunleavy@crowncork.com<\/a>.<\/p>\n

For investors: Timothy J. Donahue, Senior Vice President \u2013 Finance; Tel: (215) 698-5088<\/p>\n","protected":false},"excerpt":{"rendered":"

Light but with full bodied Taste and Aroma Jenkintown, Pennsylvania: After success in developing food and beverage packaging applications, ScentSational Technologies CEO, Barry Edelstein announced that the company is now targeting the Alcohol Beverage industry with CompelAroma\u2122, its flagship technology. CompelAroma is now specially reengineered and reformulated for use with alcoholic beverages.\u00a0 ScentSational is actively…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nScentSational Technologies Press Release - enhance the aroma and taste of supplements and Pharma products<\/title>\n<meta name=\"description\" content=\"ScentSational Technologies leads the industry in developing, patenting and licensing scented product and packaging technologies for food, beverage, pharmaceutical, personal care and consumer products companies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scentt.com\/scentsational-technologies-press-release\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ScentSational Technologies Press Release - 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