Aroma-Taste Technology Whole Foods Magazine
ScentSational Technologies has launched ScentCerts, an aroma-taste technology to improve malodorous products on the market. read more
Dietary supplement brands elevated with Aroma-Taste Technology
People prefer using products that smell great. That includes dietary supplements. As reported in this NutraIngredients-USA article by Deputy Editor Hank Schultz, scents can make the initial experience of taking a dietary supplement something consumers remember with pleasure, not a trial they were willing to endure because they believe in the product’s promised health benefits. The article also ran in NutraIngredients-EU.
The food industry’s newest smell test.
Manufacturers are experimenting with aroma infusions that can trick our brains into thinking we are tasting certain flavors.
Savor the Aroma in Packaged Food
If the emergent technologies become viable, there will come a day when scented packaging will contribute to the pleasure of eating by complementing the flavor experience. …
How Aromas Can Translate Into Dollars and Scents
HowAromaTranslatesIntoDollarsScents
While our taste buds do detect the five sensations—sweet, sour, salty, bitter, and umami—there’s something else going on. And that’s aroma.
Closure Adds ‘Flavor’ to bottled water
NutriSystem, a leading marketer of weight management products, recommends that users of its products drink at last eight 8-ounce glasses of water daily to help flush out toxins produced when body chemistry changes as weight is lost…
Aroma-added packaging aims to allure you
Aug 04, 2003 (The Christian Science Monitor via COMTEX) — The secret to boosting troop morale in Iraq, say US military officials, might soon be found inside the metallic foil of a package of beef stew. And later, similar packages may appear on supermarket shelves. While nation building and peacekeeping are at the top of the military’s agenda in Iraq, the Army is also mounting an effort to make soldiers’ food tastier.
Using Scent As A Purchase Motivator
A pleasing aroma on packaging can strike an emotional chord with consumers and give your brand an edge over its competitors.
Brand marketers can use many cues on packaging to connect emotionally with consumers. But they may be overlooking a powerful yet under-used signal: scent.
Top it off
No longer content with ordinary packages that simply hold liquid for consumption, consumers today are looking for a package that delivers added convenience and safety. This need, of course, extends to beverage closures as well. Consumer demand is driving beverage companies to seek out closures that provide improved tamper evidence and child-resistant safety, easier-to-open caps and even closures that improve product taste.
New Technology Enhances Packaging’s Sensory Effect
ScentSational Technologies is introducing CompelAroma™ — a proprietary technology utilizing encapsulated flavor and aroma release. CompelAroma™ is an advanced approach to brand-building. CompelAroma™ compels consumers to use brands over and over again by…
