ScentSational Technologies in the News

Aroma-Taste Technology Whole Foods Magazine

ScentSational Technologies has launched ScentCerts, an aroma-taste technology to improve malodorous products on the market. read more

Dietary supplement brands elevated with Aroma-Taste Technology

People prefer using products that smell great. That includes dietary supplements. As reported in this NutraIngredients-USA article by Deputy Editor Hank Schultz, scents can make the initial experience of taking a dietary supplement something consumers remember with pleasure, not a trial they were willing to endure because they believe in the product’s promised health benefits. The article also ran in NutraIngredients-EU.

Food Production Daily

‘ScentSational’ packaging coating delivers food or drink aroma

An “invisible technology” that allows food and beverage processors to add the product aroma to its packaging has been developed.

Win By A Nose

ScentSational Technologies is adding aroma and flavours into packaging with its new CompelAroma™ technology.
FDA approved food flavours are integrated during manufacturing and allow aromas to be slowly and uniformly released into the packaged product during its life or released when a package is opened.

US military sniffs out active packaging technologies

A sweet smelling oatmeal bowl and fruit-scented bottle caps could entice Natick, which develops non artillery equipment for the US army, to embark on a project for aromatic packaging…

Active Packaging Solution: Where the Action Is

The trends toward natural and organic foods and products featuring heart-healthy but oxygen-sensitive unsaturated fats have combined to fuel development of active packaging solutions in flexible and rigid formats.

Appealing To the Senses

AriZona iced tea has spent millions of dollars creating its eye-catching packaging. It has also spent millions of dollars developing different flavors of tea. Now the company is testing a way to bring the two together by embedding appealing aromas in the packaging itself — specifically, inside the cap — to improve…

Packaging companies join flavour and aroma-releasing packaging project

ScentSational Technologies in the US, which is developing flavour and aroma-releasing packaging, reveals it has formed strategic partnerships with two packaging companies to help commercialize its technology…

Marketing Web

070209_Marketingweb_The_smell_of_things

The smell of things to come Of the five senses, the sense of smell is the most neglected by marketers. Technology is available to help change this and engage the consumer’s senses even further, Charles Ash elaborates.

Military Packages Put Technology To The Test

Nanotechnology, scent-embedded polymers, biodegradable films, edible packaging and RFID drive next-generation packaging. No one has more challenging requirements for food and drug packaging than the military. Packaging for products sold to the Armed Forces must stand up to everything from desert heat to being dropped out of a plane…

Closure Adds ‘Flavor’ to bottled water

NutriSystem, a leading marketer of weight management products, recommends that users of its products drink at last eight 8-ounce glasses of water daily to help flush out toxins produced when body chemistry changes as weight is lost…

Aroma-added packaging aims to allure you

Aug 04, 2003 (The Christian Science Monitor via COMTEX) — The secret to boosting troop morale in Iraq, say US military officials, might soon be found inside the metallic foil of a package of beef stew. And later, similar packages may appear on supermarket shelves. While nation building and peacekeeping are at the top of the military’s agenda in Iraq, the Army is also mounting an effort to make soldiers’ food tastier.

Using Scent As A Purchase Motivator

A pleasing aroma on packaging can strike an emotional chord with consumers and give your brand an edge over its competitors.

Brand marketers can use many cues on packaging to connect emotionally with consumers. But they may be overlooking a powerful yet under-used signal: scent.

Top it off

No longer content with ordinary packages that simply hold liquid for consumption, consumers today are looking for a package that delivers added convenience and safety. This need, of course, extends to beverage closures as well. Consumer demand is driving beverage companies to seek out closures that provide improved tamper evidence and child-resistant safety, easier-to-open caps and even closures that improve product taste.

New Technology Enhances Packaging’s Sensory Effect

ScentSational Technologies is introducing CompelAroma™ — a proprietary technology utilizing encapsulated flavor and aroma release. CompelAroma™ is an advanced approach to brand-building. CompelAroma™ compels consumers to use brands over and over again by…

A whiff of opportunity

Lynda Searby looks at how food manufacturers can use the sense of smell when formulating foods. The advent of fat-burning and body-shaping ingredients means most in the food industry are familiar with the concept of ‘eating yourself slim’, but what about ‘smelling yourself slim’?

Food Packaging: Materials & Containers

Follow your nose to where flavor engineering and packaging meet. Horsham, PA-based provider of weight management products and services NutriSystem has introduced Aquaescents, a new weight loss aid that is the first commercial application of ScentSational Technologies’ CompelAroma…

Aroma Packaging Could Alter Taste

A process that integrates aroma into plastic packaging may enhance taste perception and reduce the need for unhealthy ingredients in food products. Pennsylvania-based ScentSational Technologies said its CompelAroma technology encapsulates Food and Drug Administration (FDA) approved food grade flavor molecules in the polymeric structure at the time it is been produced.

Scent Marketing Institute announces 2008 SMItty Awards

“The McCarthy Award”, Best New Proven Technology: Steven M. Landau, CTO/CMO of ScentSational Technologies in Jenkintown, PA, for groundbreaking work on scented and flavored packaging technologies for food, beverage, pharmaceutical and other consumer products.

Technology Brings New Aroma Dimension to Thermoformed Packages

After experiencing an intense aroma, most brand-marketing executives have probably at least once thought, “if only I could package that aroma.” Now, Fabri-kal (Kalamazoo, MI) a leading thermoformer of polypropylene cups, tubs and bowls, is offering an answer to the “if only.”

Aroma opens the door to a new dimension in produce marketing

As packaging is increasingly used in the fresh produce industry, consumers’ sense of smell is eliminated as a marketing issue. But ScentSational Technologies, based in the Philadelphia suburb of Jenkintown, PA, is offering a new packaging technology…

An Army Travels on Its Stomach

The food may still taste like road kill. But if a new program from the U.S. Army works out, GIs’ rations won’t smell quite so bad. The Natick Soldier Center is working on a project to make rations more palatable to grunts by embedding savory aromas into the food’s packaging. If the food smells better, the thinking goes, the soldiers will be more likely to eat their MREs, or Meals, Ready to Eat, and will be better able to carry out their grueling tours of duty in Iraq, Afghanistan and elsewhere.

Aroma-enhanced packaging: The last frontier

Horsham, PA-based provider of weight-management products and services, NutriSystem, Inc. has brought “scent science” to the weight-loss industry with its introduction of the Aquaescents(TM) water bottle. Representing the first commercial application of ScentSational Technologies’…

A novel coating technology allows for “scent sampling” without opening the package.

An innovative new coating technology provides scent sampling for a multitude of products in beauty as well as other industries. ScentSational Technologies recently launched EncapScent, a patent pending scent delivery technology with custom formulated MicroEncapsulated Coatings (MECs) that can be applied to any type of package. The MECs can be directly applied to packaging after filling or assembly, directly on the manufacturing line.

Drinking In The Features

Sports drinks… vitamin-enhanced water… vanilla-flavored cola. Beverage companies strive for innovation and new products. This must be reflected in the packaging. Beverage manufacturers are working to differentiate their products on the shelf.

Aroma-Filled Closures

Strawberry Banana, Tutti-Frutti, Toasted Marshmallow, Strawberry Cheesecake… Will a consumer be able to determine the flavor in his mouth if he holds his nose and closes his eyes? According to Steve Landau, chief technology officer and chairman of ScentSational Technologies, Jenkintown, Pa., “The consumer will not be able to taste the flavor, because there is a very strong relationship between smell and taste. In fact, what most people perceive as “taste” actually results from…

A whiff of what’s inside

The snack and beverage aisles of your grocery store may soon be giving your nose a workout.
A Philadelphia company has come up with a way to flavor plastic packaging — a technology being tested in everything from breakfast cereal to military rations and that, some say, could put a lid on such shopping habits as unscrewing a shampoo bottle to get a whiff…

NutriSystem to Deploy Compelling, Diet Enhancing Package Flavor Technology

NutriSystem, Horsham, Pennsylvania (www.nutrisystem.com) is introducing Aquaescents, a powerful new weight loss aid employing ScentSational Technologies’ CompelAroma™, Encapsulated Aroma Release™ technology. CompelAroma™ technology allows food and beverage marketers to differentiate brands by encapsulating flavors…

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