Scents Sell

I was delighted to try the new Cinnabon cookies from Poore Bros. The packaging is good, and the varieties and flavors are right on. Sadly, the Cinnabon experience isn’t translated. If you’ve ever been so much as near a Cinnabon, you know what I’m talking about. The aroma of cinnamon wraps itself around you like…

BISCUIT WORLD

Aroma – Smell The Difference The sense of smell has long been neglected as a means of conveying information about food items. One company from the UK hopes to change this however, as it revolutionizes the packaging and POP areas of retail food vending by introducing aroma to the browsing community. more..