A novel coating technology allows for “scent sampling” without opening the package.

An innovative new coating technology provides scent sampling for a multitude of products in beauty as well as other industries. ScentSational Technologies recently launched EncapScent, a patent pending scent delivery technology with custom formulated MicroEncapsulated Coatings (MECs) that can be applied to any type of package. The MECs can be directly applied to packaging after…

Aroma-Filled Closures

Strawberry Banana, Tutti-Frutti, Toasted Marshmallow, Strawberry Cheesecake… Will a consumer be able to determine the flavor in his mouth if he holds his nose and closes his eyes? According to Steve Landau, chief technology officer and chairman of ScentSational Technologies, Jenkintown, Pa., “The consumer will not be able to taste the flavor, because there is…