Strawberry Banana, Tutti-Frutti, Toasted Marshmallow, Strawberry Cheesecake… Will a consumer be able to determine the flavor in his mouth if he holds his nose and closes his eyes? According to Steve Landau, chief technology officer and chairman of ScentSational Technologies, Jenkintown, Pa., “The consumer will not be able to taste the flavor, because there is…
Printers to incorporate scent directly onto packaging substrate more..
The snack and beverage aisles of your grocery store may soon be giving your nose a workout. A Philadelphia company has come up with a way to flavor plastic packaging — a technology being tested in everything from breakfast cereal to military rations and that, some say, could put a lid on such shopping habits…
Olfactory packaging seems like an important next step, cementing brand identity and demonstrating product quality. But things are not necessarily so rosy. Nikki Preston questions how the technology works and how seriously it will be adopted… more..
Flexible Packaging’ the indispensable tool for converters and printers of flexible packaging more..
New Products Vie For Consumers’ Noses more..
NutriSystem, Horsham, Pennsylvania (www.nutrisystem.com) is introducing Aquaescents, a powerful new weight loss aid employing ScentSational Technologies’ CompelAroma™, Encapsulated Aroma Release™ technology. CompelAroma™ technology allows food and beverage marketers to differentiate brands by encapsulating flavors… more..
‘ScentSational’ packaging coating delivers food or drink aroma An “invisible technology” that allows food and beverage processors to add the product aroma to its packaging has been developed. more..
ScentSational Technologies is adding aroma and flavours into packaging with its new CompelAroma™ technology. FDA approved food flavours are integrated during manufacturing and allow aromas to be slowly and uniformly released into the packaged product during its life or released when a package is opened. more..
A sweet smelling oatmeal bowl and fruit-scented bottle caps could entice Natick, which develops non artillery equipment for the US army, to embark on a project for aromatic packaging… more..