How Aromas Can Translate Into Dollars and Scents
HowAromaTranslatesIntoDollarsScents While our taste buds do detect the five sensations—sweet, sour, salty, bitter, and umami—there’s something else going on. And that’s aroma. more..
Closure Adds ‘Flavor’ to bottled water
NutriSystem, a leading marketer of weight management products, recommends that users of its products drink at last eight 8-ounce glasses of water daily to help flush out toxins produced when body chemistry changes as weight is lost… more..
Aroma-added packaging aims to allure you
Aug 04, 2003 (The Christian Science Monitor via COMTEX) — The secret to boosting troop morale in Iraq, say US military officials, might soon be found inside the metallic foil of a package of beef stew. And later, similar packages may appear on supermarket shelves. While nation building and peacekeeping are at the top of…
Using Scent As A Purchase Motivator
A pleasing aroma on packaging can strike an emotional chord with consumers and give your brand an edge over its competitors. Brand marketers can use many cues on packaging to connect emotionally with consumers. But they may be overlooking a powerful yet under-used signal: scent. more..
Top it off
No longer content with ordinary packages that simply hold liquid for consumption, consumers today are looking for a package that delivers added convenience and safety. This need, of course, extends to beverage closures as well. Consumer demand is driving beverage companies to seek out closures that provide improved tamper evidence and child-resistant safety, easier-to-open caps…
New Technology Enhances Packaging’s Sensory Effect
ScentSational Technologies is introducing CompelAroma™ — a proprietary technology utilizing encapsulated flavor and aroma release. CompelAroma™ is an advanced approach to brand-building. CompelAroma™ compels consumers to use brands over and over again by… more…
A whiff of opportunity
Lynda Searby looks at how food manufacturers can use the sense of smell when formulating foods. The advent of fat-burning and body-shaping ingredients means most in the food industry are familiar with the concept of ‘eating yourself slim’, but what about ‘smelling yourself slim’? more..
Food Packaging: Materials & Containers
Follow your nose to where flavor engineering and packaging meet. Horsham, PA-based provider of weight management products and services NutriSystem has introduced Aquaescents, a new weight loss aid that is the first commercial application of ScentSational Technologies’ CompelAroma… more..
Aroma Packaging Could Alter Taste
A process that integrates aroma into plastic packaging may enhance taste perception and reduce the need for unhealthy ingredients in food products. Pennsylvania-based ScentSational Technologies said its CompelAroma technology encapsulates Food and Drug Administration (FDA) approved food grade flavor molecules in the polymeric structure at the time it is been produced. more..
Microwavable Foods Satisfy Need for Speed and Palatability
Food processors, ingredient vendors, and packaging suppliers are teaming up to meet the demands of on-the-go consumers who want quick food preparation and superior taste and texture…. more..